Batory Experience Speaks Louder than Words
Des Plaines, Ill. - Over the last twelve months we have been focused on bringing our seven subsidiary companies under one corporate entity, Batory Foods.We use specific trade shows as a key industry forum to showcase our products and services. This year is no exception with Batory Foods proudly sponsoring the IFT11 Annual Meeting and Food Expo in New Orleans. With over 15,000 attendees at this event we are getting the attention of both national and international prospects at our booth and via strategic signage. A sixty four foot wide banner highlighted our newly unified name spelled out with our own ingredients front and center at the registration lobby. It created quite a buzz!
Among some of the latest products and innovations that were unveiled this year, health and wellness foods continue to take center stage at the IFT. Antioxidants, naturally derived flavors & colorings, reduced sodium, gluten-free, multigrain, natural high-potency sweeteners such as Reb A and monk fruit extracts have hit a “sweet spot” with consumers and product developers alike.
To better serve these trends and each specialized market in the food industry, Batory Foods has developed a stunning new set of industry information sheets tailored to customer’s needs for each segment. These were unveiled at the IFT and will be available for download on our website in the coming weeks. If you are interested for print copies or have an ingredient question, please contact us or visit our product portfolio.
Also new this year at the IFT was the widespread use of social media and mobile technologies. IFT’s Mobile App proved to be a good tool for easily locating information, schedule planning and connecting us with the other exhibitors and attendees. In addition, the few tweets that we posted on the IFT Twitter page actually attracted traffic to our booth and our now famous Spinwheel.
Ah yes, the Batory Spinwheel, a new interactive element that we created by combining the form of our new logo and the function of trade show giveaways which we collaborated with our customers who use our ingredients to produce meat rub, beverage mix, fiber gummies and jelly beans as prizes. It’s a new twist to an old-fashioned “spin and win” game and a reflection of what Batory is about: Making each experience with us friendly, fun, and refreshing.
