Health & Nutrition

Make a “healthy” introduction into the marketplace!

Among the five top trends in this segment are: Offerings in cardiovascular health, immune & digestive, energy-enhancement, anxiety & stress relief, and cognitive health. Never have the prospects been brighter for this exploding market segment.

Consumers are keenly interested in health, wellness, and nutritional foods & beverages to enhance their personal well-being. However, an increasing number of consumers of all ages aren’t necessarily thinking “diet” but instead have embraced a wider platform to live a more balanced lifestyle. This mindset leads them to look for everyday healthier choices that reside in the “better-for-you” category.

Instead of empty calories, they want to know that the food they consume supports their overall health and wellness, whether it’s aiding in digestion, supporting immune health, or promoting cardiovascular health. There is an 11.6 % opportunity to increase margin-rich functional ingredients for cognitive health and a 15% opportunity for anxiety and stress. Not that the emphasis on healthy food is a discovery — just new to this generation.

The right place to begin this process is with a supplier that offers a wide range of functional ingredients with a proven track record of success in the market. This spans the gamut from fibers, fruit, and vegetable powders to minerals and proteins, to name a few. Batory Foods offers these ingredients and the essential, functional workhorses that enable your R&D department to move from benchtop to scale up in rapid succession.